| Here are some tips on
finding and selecting your wedding photographer and some things to look
out for along the way.
First my disclaimer. I am a wedding photographer.
Obviously I hope you will book your wedding with me! But I also
want my clients to be happy with their decision of selecting me.
So here are some tips - from a wedding photographer perspective - on how to get the
photos that you want for your wedding.
THE FIRST STEP . The
first step is to decide what you want. Many couples really are not sure what they want
from their photographer. A good
way to start is to put your thoughts together before you make the first
visit with a photographer.
"What you want" can
be broken down into a several categories:
Deciding what
you want # 1: THE FINAL PRODUCT.
Make a list of the things that
YOU WOULD LIKE TO HAVE.
Don't worry at this point about what you CAN AFFORD TO HAVE. Just list
it all out.
Decide what you would like in each
category
-Prints?
-Album?
-Enlargements or additional albums for special people?
-Enlargements or wall portraits for myself?
-Do I want the photos on copyright-free CD so I can make reprints?
The FINAL PRODUCT can range from a base package of prints with no album
provided by the photographer, to a set of prints and a nice album, to a
nicer album and some enlargements to share with family and friends, to
the same package but with additional parents' albums, to a high end
package consisting of a custom album with custom cover, parents' albums,
some very large prints on canvas, and a collection of enlargements.
Some
questions to ask yourself in deciding on the FINAL PRODUCT would be:
How do I want to share share my wedding with friends and family?
How do I want to show my wedding pictures to co-workers and friends? Do I want just
prints? Do I want an album? Do I want a basic album or do I want a
really elegant album? How do I want to preserve the memories and images
of my wedding for myself personally? Do I want a portrait for the wall
of my home or office? What kind of portrait? Do I want to give
pictures to certain people? To who? What kind of pictures do I want to
give them? Do I want to do anything special for some people; like my
mom? Do I want to give her a special book or just a picture or
two?
Deciding what you want # 2: THE
STYLE
All photographers have a style. Many photographers will describe their
style with one or two words. I call my wedding photography "a mix of
classic photography and photojournalism." But the reality is that you
will just need to look at a photographer's work to see if you like it.
Are the pictures appealing to you? That's the basic question to ask
yourself.
Most photographers will
generally shoot weddings with a mix of styles- some posed portraits, family and
wedding party group photos, and photojournalistic or candid shots.
Most photographers will also offer black and white as well as color.
Some photographers will offer photographic effects, such as a black and
white image with just the bridal bouquet displayed in color. But
again, you really need to look at the work and ask yourself if it appeals to you.
Photography in the digital world
is a complex process that starts with the capture of images, goes on to
image processing and editing, and ends up with finished images,
generally in the form of prints. A photographer's style is based
on the way he or she uses skills in all of these areas. I
personally spend about two hours at the computer for each hour that I
shoot. Just as photographers in the age of film had a "style" that
was based as much on darkroom technique as technique with the camera the
digital photographer has a style that is based on the camera and the digital darkroom -
the computer.
Deciding what you want # 3: AMOUNT
OF COVERAGE. How much coverage (hours of photography) do you
want on your wedding day? A typical 4.5 hour package that I offer
will begin with informal pictures as the bride and groom get ready and
end about 1.5 hours into the reception. In truth, my "4.5 hour"
package will often stretch to about 5 or even 5 1/2 hours but I expect
that. You need to ask your photographer about situations in
which things might not go as quickly as planned. Will the
photographer charge more? How much. In my case, I don't
worry about it if I go over a little bit. I expect it.
I have found that if a couple needs more
time for coverage,
it will normally be at the reception. Receptions often start slowly,
with dinner being served or a buffet, and so the reception activities
might not start for an hour or more. In this case you might
want more coverage at the reception.
A typical wedding for me will go
like this.
-
Bride and groom getting ready, location shots, background shots,
decorations, etc
-
Portraits and other photos of the wedding couple
-
Group photos, wedding party photos, family and friends
-
Group photography stops AT LEAST 30 minutes before the ceremony and I
take candid shots of the bride, groom, and others waiting, as well as
guests arriving and other details.
-
Ceremony, bridal couple immediately after the ceremony, leaving the
church, etc
-
Reception - I will generally reach the 5 hour mark about 1 1/2
hour into the reception
-
Candid photos, capturing things as they happen, throughout the day
Deciding what you want # 4.
PERSONALITY. Every wedding has a personality. You will probably
spend more time with your photographer on your wedding day than with any
other single person other than your new husband or wife. You really
do want to
select a photographer with a personality that will make all this 'being
together" as comfortable as possible!
How to tell? Just look at the way he
or she communicates with you. Is he/she patient? Friendly?
Easy to be around? Do you feel comfortable with him or her?
Deciding what you want #
5. RELIABILITY. This is really a tough one to gauge but
it needs to be mentioned. Every year I get calls from brides that
their wedding photographer has cancelled on them and they are stuck just
one month before the wedding with no photographer. Anyone can have
an accident or a serious illness that will prevent them from doing their
job but that is not always the reason for the cancellations. Twice
in this past year I have received emails from brides who reported that
their photographers had just chosen to do 'other things' and get out of
photography. Many, if not most, wedding photographers
will do their photography as a second job, and that's fine if they are
reliable. How do you determine if they are reliable? There
are a couple things to look for. Also see "Something
is wrong with this picture if..."
below.
How long has this person been in business? Does he or she
have a proven track record that makes you feel they are committed to the
job?
Is this photographer insured? There are many good
photographers who operate their photography as a sideline. No problem
with that. But there are certain "must haves" that will draw the line
between ones who operate professionally and those who don't.
Insurance is a "Must Have" in today's world. It is unlikely that a
guest will trip over a photo cable and be injured, but this kind of
thing does happen. There are many other little indicators
of "professionalism" vs "amateurism" such as business licenses, etc,
but INSURANCE is a requirement.
Photographers use equipment. Equipment breaks and
malfunctions. It is really important
that your photographer have at least two of everything - two cameras,
replacement lenses, replacement cables, lights, flashes, etc. Just ask
a photographer if he or she has backup equipment in case of
malfunctions. Also ask if it is the same quality of equipment as
the primary equipment.
Deciding what
do you want # 6. YOUR BUDGET Prices for wedding
photography vary widely from location to location and within a location so you really need to
check a couple of places and see what prices are in your local area.
The average price paid for wedding photography in the US
is about $2600. Average prices in my local area are lower than that.
My "average" wedding is about $1650 with engagement pictures included,
six hours of coverage, and a really nice 20 page album.
Some OTHER
THINGS you should consider
-
Thing you should consider # 1
Copyright Traditionally photographers have retained the copyright to every picture
they take and the only way to get a copy is to buy it from him or her.
Lots of photographers still work this way. But digital is changing that
and many photographers will also offer their images on CD or DVD. If
that is something that you want, make sure you ask if it is available.
-
Thing you should consider # 2
Photography is Art. There are some really special things
and some strange things that fall into place when you buy "art".
There is no way to measure what you get; you either like it or you
don't. Art is also trendy. Some photographers, both good
and not-so-good, will fall into fashion in a local area and be able to
command higher prices. Are they better than the others?
Hard to say....it's "ART" and they are POPULAR, so they may charge more.
Another really strange characteristic of art is that expensive art
will often sell better than reasonably priced art. If it's
expensive, it must be good, right? Well.....maybe yes and maybe
no.
Having considered all of these things and now with a better idea of
what you want - you are now ready to select your photographer.
You may not get 100% of everything that you want from any one
photographer. You select the person who gives you the most
of everything in those areas that are most important to you.
WHERE TO LOOK? Well, you have found this page so you obviously know
how to use the internet as an information source. The other obvious
source of information is friends or relatives who have recently been
married. Who have they used and were they happy with the results?
One comment worth noting is that the wedding industry is made up of
lots of individuals who lead double lives, people who have Monday to
Friday jobs and work weddings on the weekend. Many of these people
are very talented and you may get a much better price from someone who
does not have the overhead costs of a storefront location. In the
world of photography this means that businesses with a studio in the
high rent district part of town will probably be more expensive than a
photographer who works out of his or her home. Whether you
go with photographer with a storefront location or one who works
freelance, you just need to check his or her work.
FINAL COMMENTS
SOMETHING IS WRONG WITH THIS PICTURE IF ......
Here are some
things to watch out for in photographer advertising
"YOU GET ALL
OF THE PICTURES - 500 +!!!!"
What are these pictures going
to look like? Wedding photography is more about quality than
quantity. It is easy to take 500 shots and then just give them
all to the
client. I take about 800 shots at a typical wedding and the couple may
get 225 - 300 prints. I take a look at each of my shots, all 800
of them, select the ones
that are good, crop them for effect, edit them for color
and brightness, and then perhaps use some special techniques such
as a mix of color and black and white. For each hour that I
shoot I spend about two hours at the computer. It would be far
easier to just hand over all of my pictures to the couple without all
the processing time. But do you really want pictures of your uncle sitting at a table as
his eyes blink closed? Wedding photographers can take tons of
these kinds of shots during a typical wedding and I would be cautious
selecting a photographer because her or she says they will give you EVERY
SINGLE SHOT.
"YOU GET
UNLIMITED TIME!"
Again it comes down to
quantity vs quality. Five to six hours is adequate to cover most
weddings. There are photographers who advertise "UNLIMITED
TIME! on
your wedding day. As a photographer, my thought is "If you can't
capture it in five or six hours you are not going to do any better
with twelve!"
LOW LOW PRICES!
Photography is one of those
things that is all over the board in terms of pricing. You will find
photographers who offer $700 wedding packages and you will find others
who cost $10,000. In general, be cautious of the extremes at both
ends. In any industry, if you find a service that is significantly
cheaper or more expensive than the normal range of prices it should
raise a red flag and you should dig a bit deeper before you make the
commitment.
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